Which phrases, incentives, and punctuation marks in email subject lines inspire consumers ... The researchers isolated the impact of specific elements in subject lines and examined how they affected ...

which was based on data from 24 billion delivered emails. Name personalization (e.g., including the recipient's first or last name, or both, in the subject line) generally leads to higher open rates.

Email is still one of the most effective channels to engage ... and higher engagement levels. Personalized subject lines can ...

46% of all emails are opened on mobile devices, which means your subject line shouldn't be much longer than a few words. Longer subject lines will get cut off. Place the most important words at ...

It's all about your subject line. Even the most compelling email content is worthless if it's never opened. Mastering the art ...