The NBA All-Star Game's drastic format change was met with harsh criticism, proving a vital lesson in personal branding — people love you for what you're known for.

The NBA blew up its All-Star Game format after some complaints about last year's score-a-palooza, so instead of two teams of the league's best, we have four squads in a tournament format.

the NBA is tinkering with the All-Star Game format yet again. After fielding a largely competitive product through the first decade of the 21st century, the league fell on hard times once the ...

When it comes to the worst and weirdest sporting events of all time, the 2025 NBA All-Star Game definitely belongs in the conversation. That sounds a tad harsh. So let me start by saying I love ...

Draymond Green is not here for the NBA's new All-Star format. McClung is a worthy three-peat dunk contest champion and Tyler Herro dethroned Dame in the 3-Point Contest.

The 2025 All-Star weekend is here, which means the NBA has taken the week off to celebrate ... two were added as injury replacements: All-Star Game Appearances: 3 All-Star Game Appearances ...

Viewership for last weekend’s NBA All-Star Game was near all-time lows. Just 4.718 million basketball fans tuned in to TNT/TBS/TruTV for the game on Sunday night, per Front Office Sports’ Ryan ...

With a 35-year partnership between TNT and the NBA coming to an end this season, it marked the final All-Star Game for the legendary crew. It was a well-deserved moment for a group that has ...

SAN FRANCISCO — The verdicts were mixed, as would be expected. The NBA’s All-Star Game mini-tournament is now complete, Shaq’s OGs getting the win in the four-team, three-game event in which ...

After yet another disappointing NBA All-Star Weekend ... no way for the league to force the players to participate in events or go all out in an exhibition game during their one extended break ...

March 11 is the fifth anniversary of the NBA's 2019-20 season postponement from the COVID-19 pandemic, before its resumption ...

MEMPHIS — Phoenix Suns guard Devin Booker offered a one-word response to a possible four-team tournament format for next season’s NBA All-Star Game that would feature two American teams ...