On the eve of its first round of playoffs, the NBA says it had its most-viewed TV season in five years -- 8% higher than a year ago. The NBA’s national TV revenues were also up. The league says ...
TV ad measurement is a numbers game. On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million with the addition of 605’s ...
Earlier today, iSpot, a TV audience and ad measurement company announced it had acquired 605, a next-generation measurement and attribution company. The cost of the acquisition was not disclosed. The ...
iSpot.tv, the real-time TV measurement company, has released its First Half TV Transparency Report, showcasing major trends from the first six months of 2023. Importantly, the report shows that US ...
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