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Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.
Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.
Flagg has gone from sitting on a bucket for hours at a time harvesting peas to finding a place in the NBA as the No. 1 draft ...
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