While dazzling on-pitch battles have captured World Cup viewers across the globe this summer, the world’s biggest sportswear ...

By Danielle Kaye NEW YORK, July 16 (Reuters) - Nike's swoosh will be notably absent from the World Cup final. Argentina's ...

Rivals Nike and Adidas see the World Cup in North America as their biggest opportunity in more than 30 years to raise the ...

Adidas AG is set to score a decisive marketing win over Nike Inc. at this weekend’s World Cup final and the optimism is ...

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into culture — while the running brands stealing their business keep a scoreboard anyone can read.

The brand war that is happening right before our eyes in both college and pro football is very fascinating to watch. From the 30,000-foot view, it would appear that Nike is losing its grip on what was ...

From marketing to product, the competition is fierce.

The 2026 World Cup highlights an intense rivalry between sportswear giants Adidas and Nike. Adidas holds an edge, sponsoring 14 teams to Nike's 12, and is an official FIFA global partner, supplying ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

Tennessee State University announced that Nike has replaced Adidas as the official apparel provider for TSU Athletics in a ...

Morgan Stanley analysts led by Edouard Aubin are also advising clients to buy Adidas stock, describing it as the “clear World ...