A bold experiment from Sony has not gone down well with the player base ...

Sony is reportedly testing dynamic pricing on the PlayStation Store. As first reported by PSprices, Sony is allegedly running ...

Sony has been caught using A/B testing and dynamic pricing to charge gamers different prices on the same products on PS5.

Sony is reportedly testing out the effects of dynamic pricing on the PlayStation Store in a bid to determine elastic pricing sensitivity in key regions.

Users hit out at Sony after discovering the PlayStation Store offered inconsistent discounts through dynamic pricing.

Sony is finally rolling out a new PS Store price feature that players have been using third-party websites for. On PS5’s store, players spotted the addition of price history for games on sale — ...

As noted by GameRant, Sony has rolled out a new update for the PlayStation Store, which now shows prices of games at launch, ...

A popular PS5, PS4 adventure game in a long-running Square Enix series is 70% off on the PS Store in a limited-time deal.

Two fan favorite games that support PS5 Pro PSSR 2.0 are currently half price, along with their DLC, in a limited-time PS ...

A fan-favorite Capcom PS5 action adventure game is 75% off on the PS Store in a limited-time deal that ends next week. Devil May Cry 5 Special Edition, an enhanced PS5 port of the 2019 game, is ...

A lawsuit in the UK alleges that Sony is taking advantage of consumers with its PlayStation Store "monopoly." - Pavlo Gonchar ...