What's an e-tailer to do when it's one of the worst performing initial public offerings of 2000, Wall Street isn't interested and the competition is intense? If you're Pets.com, you make use of your ...

The search is over. The ultimate symbol for the meteoric rise, painful fall and slow, strange resurrection of the dot-com empire has been found. Starting next month, the one-time Pets.com sock puppet ...

Here's a mashup of C-SPAN footage wherein the Pets.com sock puppet seeks a bailout for tech. You already know this if you read our "Tech Bubble 1.0 Stars: Where Are They Now?," but the Pets.com sock ...

Today’s marketing moment was chosen by Elicia Greenberg, programs director at the Ad Club of New York. Below, find out why the Pets.com sock puppet, which was created by TBWA/Chiat/Day, is her ...

Perhaps nothing embodies the fortunes of Silicon Valley so well as the Sock Puppet. Created in 1999 by the San Francisco office of ad agency TBWAChiatDay, this garrulous piece of stuffed hosiery rode ...