The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back -- and this year, it'll have friends. Last year, the Kansas State Wildcats celebrated their ...

The Pop-Tarts Bowl and GE Appliances announced on Monday ... is known for its innovative elements — like last year's edible mascot that was, in fact, eaten by the champions at the end of ...

Pop-Tarts announced the company would bring the first-ever “edible mascot” to the college bowl game. "For sixty years, Pop-Tarts has sacrificed everything in the name of Crazy Good flavor ...

Pop-Tarts, a toaster pastry brand, aimed to reposition itself as a snack for all occasions by engaging Gen-Zers through a unique sponsorship of the Pop-Tarts Bowl in the US. Pop-Tarts: The First ...

Strawberry, a humanoid Pop-Tarts mascot, emerged from inside a giant blue toaster shortly before kickoff, waving to the crowd in Orlando. But the 31,111 fans in half-empty Camping World Stadium ...

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New Pop-Tarts ‘edible mascot’ is part of a big trend in branding Retro brand mascots are making a comeback, but this time brands like Pop-Tarts are serving them up with a heaping helping of irony.