Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League-a for-profit ...
Debuting in 2026 with founding teams in Atlanta, Dallas, Miami, and San Diego, the Pro Cheer League offers a platform for elite athletes aged 18+ to train, compete, and continue their cheer careers at ...
Cheerleading demands athleticism, synchronization, and endurance. Curv's AI Sport Scientist uses smartphone video to analyze how athletes move extracting biomechanical data such as explosiveness, ...
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