A product can be considered a living organism for the purposes of business planning. Just like other living beings, a product goes through conception, birth, middle age, youth and old age. In business ...

All product categories have a specific life span called the product life cycle. The product life cycle can pertain to unnamed products as well as those associated with a specific brand name. Many ...

Developing new products is expensive and takes time, so businesses will usually try to extend the life cycle of a product and prevent it from going into decline. To do this, they need to find ways of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As global economies slowly reopen in the midst of Covid-19, new data we obtained has exposed ...

NORTHAMPTON, MA / ACCESSWIRE / September 23, 2022 / We imagine a future where all products can be reused, repurposed or recycled, and cause minimal negative environmental impact. To achieve this ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept of ...

This is the idea that products, like people, have a birth, a life and a death, and that they should be financed and marketed with this in mind. Even as a new product is being launched, its ...