Pricing strategies play an important role in determining how many customers are going to buy a company's new product or continue buying its existing products. Small and large businesses set prices ...

Winnebago Industries, Inc. becomes more stable as it increases its focus on travel trailers and boats, coupled with prudent pricing strategies. Liquidity through prudent debt management ensures its ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Price is one of the most powerful levers available for manufacturers to proactively determine financial performance. Price affects competitive position, influences the number of units to be sold and ...

The success of product marketing in any business, small or large, is a direct result of having a satisfying array of products. Companies create and market these products to customers of varying ages, ...

Opinions expressed by Entrepreneur contributors are their own. Think your business has a pricing problem? Odds are the issue really has to do with the mix of products or services you’re selling.

Procter & Gamble is rated hold, with improving margins and stable organic growth, but lacks immediate catalysts for significant upside. PG's topline growth is driven by product mix and pricing, with ...