A business portfolio is a company's set of investments, holdings, products, businesses and brands. A product portfolio is the product's mix of market segments. Marketing managers attempt to make a ...

Managing a portfolio of products is more than managing the sum of its parts. For most of us as product managers, as we gain experience and responsibility, we do start owning a portfolio of products.

Whether it’s Anna Schiano’s frisson-producing ASMR clips or Tyler Reyes’ fierce fitness photos, user-generated content (UGC) has become a cornerstone of authentic marketing. Brands are increasingly ...

Clorox is a leading consumer goods and household products manufacturer with a diverse portfolio of popular brands. The company holds a significant market share in various categories, including bleach, ...

The portfolio introduces seven new features, combining entirely new product lines with enhancements that simplify installation, efficiency, and cost. Among the key additions are AutoCase for case ...

Bristol-Myers Squibb's stock has gained momentum after a difficult 2023, suggesting a positive outlook for the company. The company's drug portfolio is shifting, with stronger sales from new product ...