In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

The failure rate for new products launched in the grocery sector is 70 to 80 percent, according to Inez Blackburn of the University of Toronto. For smaller U.S. food businesses launching new ...

Products fail to resonate with consumers for lots of reasons: inability to find a niche in a crowded field; failure to offer something new or different; ineffective advertising or promotion; some k… ...

Market failure is the inefficient distribution of goods and services in the market. Externalities lead to market failure because a product or service's price equilibrium does not accurately ...

From quirky gadgets to bold software ventures, here are 8 Microsoft products that failed to capture the market and what we can learn from them. 8 Innovative Microsoft products that missed the mark 1.