"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." The one thing no one warned me about when I lightened my hair from dark brown to strawberry blonde is ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

And which one should I use? Whether you get highlights, a single process, or just your roots done, it always feels incredibly good to leave the salon with freshly colored hair. But then the anxiety ...

We independently evaluate all of our recommendations. If you click on links we provide, we may receive compensation. In the long run, a good purple shampoo can save you money at the salon People ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.