And if that’s the case, a re-engagement email is simply annoying, writes Ryan Phelan, CEO of RPE Origin, in an article in MarTech. Phelan lays out three reasons why re-engagement emails do not work.

and you're leaving money on the table. Email segmentation is a tried-and-true tactic for maximizing email engagement. The practice consists of separating an email list of subscribers into smaller ...

display ads or by email. In both cases, the goal is to use the items left in the cart to win the customer back. For both remarketing display ads and re-engagement email campaigns to be effective, you ...