The gemstone moissanite costs a fraction of what a diamond does, yet in side-by-side comparisons, most people can't tell which is which. Just in time for Valentine's Day, TODAY national investigative ...

There are few things more beautiful in this world than a brilliant diamond. But diamonds are extremely valuable and expensive, and sometimes people try to pass off a fake as the real thing. There are ...

The jewelry market has been flooded with synthetic stones over the last several years; not just lab-grown gems but flat-out fakes. Here’s how to tell if your rock is the real McCoy and not just a ...

In India, diamonds have always been a symbol of luxury, love, and legacy, from the sparkling engagement rings seen in Bollywood films to heirloom jewellery passed down through generations. But with so ...

We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...

Cubic zirconia is a type of diamond simulant — a “fake diamond” — that is extremely affordable. However, it doesn’t hold any value over time like a real diamond and loses its luster in just a few ...

Lab-grown diamonds are taking over — and big gem is sweating. Brides-to-be are snapping up bigger, cheaper, jaw-dropping ...

Just in time for Valentine’s Day, TODAY national investigative reporter Jeff Rossen reveals a new way to save big money on jewelry: a gemstone called moissanite. It costs a small fraction of what a ...

Valentine's Day is big day for jewelry, with consumers spending nearly $4 billion last year. However, a recent GMA investigation found that shoppers may not be getting what they thought they were ...