The gemstone moissanite costs a fraction of what a diamond does, yet in side-by-side comparisons, most people can't tell which is which. Just in time for Valentine's Day, TODAY national investigative ...

There are few things more beautiful in this world than a brilliant diamond. But diamonds are extremely valuable and expensive, and sometimes people try to pass off a fake as the real thing. There are ...

The jewelry market has been flooded with synthetic stones over the last several years; not just lab-grown gems but flat-out fakes. Here’s how to tell if your rock is the real McCoy and not just a ...

In India, diamonds have always been a symbol of luxury, love, and legacy, from the sparkling engagement rings seen in Bollywood films to heirloom jewellery passed down through generations. But with so ...

Cubic zirconia is a type of diamond simulant — a “fake diamond” — that is extremely affordable. However, it doesn’t hold any value over time like a real diamond and loses its luster in just a few ...

Lab-grown diamonds are taking over — and big gem is sweating. Brides-to-be are snapping up bigger, cheaper, jaw-dropping ...

Just in time for Valentine’s Day, TODAY national investigative reporter Jeff Rossen reveals a new way to save big money on jewelry: a gemstone called moissanite. It costs a small fraction of what a ...

Valentine's Day is big day for jewelry, with consumers spending nearly $4 billion last year. However, a recent GMA investigation found that shoppers may not be getting what they thought they were ...