On your next date, wear something red. Or just stand in front of a red background. Research shows that people find members of the opposite sex more attractive when they are in close proximity to the ...

Editors' Note: The effects described below failed to replicate in subsequent studies. New psychological research suggests a significant sex effect for the colour red. This colour might be unique in ...

If you’re planning on selling something on eBay, make sure the background color in your ad is red. Researchers have found that red backgrounds lead to more aggressive bidding, according to a study ...