Reddit announced a "listening tool" called Reddit Insights, which shares real-time insights with marketers to help them identify trends and launch campaigns. The other tool, called Conversation Summary Add-ons, allows brands to show "positive" user content under their ads.

Reddit stock rose following the social media platform's release of new AI ad tools at the Cannes Lions festival the prior day.

Reddit launches AI-driven Insights and Conversation Summary tools to help advertisers analyze community trends and boost campaign relevance—announced at Cannes Lions.