As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic, especially when you segregate it into those 4 main parts.

Product promotion is a fundamental component of a business marketing plan. Consider the sales venue and the demographic when choosing which type of promotional product strategy will be most effective.

If you have ever delayed a purchase until the item went on sale, or made an unplanned purchase because you had a coupon for the product, or developed loyalty to a brand because you received a free ...