The aim of the 2022 Investopedia Financial Literacy Study is to quantify how knowledgeable and prepared four generations of American adults feel to handle their own financial decisions. The study ...

What’s the point of a market research survey that could take weeks when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle. The new startup is ...

Survey research is an important tool for capturing public opinion. Social scientists, market researchers, policymakers and more rely on surveys to capture the big picture of the public's perception.

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...