It's an award-winner for a reason.

Earlier this year, Sephora announced it was launching #SephoraSquad–a partnership with a select group of beauty influencers who will help create content for the powerhouse beauty retailer. In February ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Sephora's new location strategy is based on off-mall ...

As one of the first beauty retailers to institute the use of chatbots, Sephora is continuing its streak with some extra features for its chatbot service aimed toward improving consumer experience both ...

Sephora transforms its Beauty Insider program from transactional perks to emotional connection for its 46 million members. Using gamification is a key initiative.

Beauty retailer Sephora is taking a huge step in ecommerce innovation by rolling out an artificial-intelligence-based application that helps consumers find specific shades by simply uploading a photo.

Move over, makeup counters — New Yorkers are now grabbing glow-ups next to the frozen dumplings. Bargain-loving beauty fans are jokingly dubbing Trader Joe’s “the new Sephora,” claiming the ...

Sephora UK has opened its Belfast store, the company's first opening of 2026 and its thirteenth UK store to date.

Sephora has drastically changed the way people shop for fragrances in its stores, and it’s blaming store thefts for it. Sephora told CNN that it has removed all fragrances – which it said are among ...

People from all over the island of Ireland queued for the store's official opening at Victoria Square on Thursday.