Opinions expressed by Entrepreneur contributors are their own. Over the past few years, short-form video has become one of the most engaging and fastest-growing content types across social media ...

In this video from Skift Megatrends 2023, we hear from Kash Miah, vice president of marketing at CrowdRiff, on what makes short-form video content so appealing to destination marketing organizations ...

Thanks to the rise of TikTok, short-form videos have exploded in popularity over the last few years — leading many marketers to consider if their business should jump on the bandwagon. When done ...

Opinions expressed by Entrepreneur contributors are their own. I started popping into my marketing department’s meetings about a year ago. They were doing a lot of great things, but I noticed ...

Social media marketing is shifting to niche platforms, short-form video, influencer partnerships and AI tools — demanding agility and authenticity from brands.

When Krystal Allen surprised her employees with Beyoncé concert tickets this summer, she posted a minute-long video about it on Instagram reels. The video racked up thousands of views and likes and ...

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, ...

Video content is booming, particularly short-form videos on TikTok and YouTube Shorts. These platforms have become an essential part of successful marketing strategy, allowing brands to reach wide ...

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. These concise visual ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The rise of short-form videos, first popularised by TikTok and then ...

As consumer content preferences shift increasingly toward short-form video on social media channels, travel brands — which often have rich, visually compelling content to leverage — have an ...