We hear about small business marketing and branding all of the time. "This company has a strong brand, that company has a fuzzy brand." But do you know what a brand and branding actually is? Far too ...

A good press release doesn’t require breaking news. In fact, some of the most effective press releases simply highlight what’s happening inside your walls.

When you hear ‘branding,’ do you immediately think of a Fortune 500 company dropping six figures on a new logo and ad campaign? Numbers like that are out of reach for most businesses here in Maine, ...

Running a small business requires managing your professional and personal reputation. Your personal brand can be a valuable asset when it comes to expanding the reach of your small business and ...

Say what you will about the rock band KISS – their music was terrible or too loud, their makeup was cheesy, whatever. But no matter whether you like (or liked) their music, one thing is clear – these ...

Establishing a strong brand is key for any business. Branding represents your company internally and externally, sets you apart from the competition, tells people who you are and what matters to you, ...

Marketing is a crucial part of any business, but it’s especially important for small businesses looking to build a strong brand and stand out in a competitive market. MailChimp says that "many small ...

The branding industry is built on a lie. Not an outright, malicious deception but a feel-good fantasy designed to make ...