Exactly what is the effect of the opinions of others on our own? In other words, how strong is the urge toward social conformity? The question is approached by means of some unusual experiments ...

Like Solomon Asch’s study on conformity at Swarthmore and Stanley Milgram’s obedience tests at Yale in the years prior, Zimbardo’s work was seized upon as an answer to the most baffling ...

Steve Booren (handout) This experiment was one of many designed by Solomon Asch, a pioneer in social psychology. Best known for his “conformity experiments,” Asch studied how peer pressure ...

Solomon Asch, also born to a Polish-Jewish family, arrived in the United States in 1920. He was based at Swarthmore College, Pennsylvania, when he conducted the experiment for which he is best ...