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Lego just unveiled its first-ever 'Smart Brick'

Lego’s New ‘Star Wars’ Smart Brick Sets Look Like a Big Risk

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows.

CNET · 8h

Lego Smart Bricks Light Up With Jedi Magic In Coming Star Wars Set -- And I'm Obsessed

· 12h

Lego's next big thing powers a new generation of Star Wars Lego sets

syracuse.com

LEGO May the 4th Star Wars promos are available early, but you need to do this first

May the 4th, Star Wars Day, is coming up this Sunday, and the biggest annual celebration for Star Wars fans got started early thanks to LEGO. The building toy company has dropped exclusive ...

Hypebeast

Behind the Hype: How LEGO® and Star Wars™ Became a Multi-Generational Obsession

In our latest Behind the Hype series, we trace how a modest licensing deal between LEGO Group and Lucasfilm evolved into a full-blown cultural phenomenon. What began as a handful of toy sets ...

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Lego just unveiled its first-ever 'Smart Brick'

LEGO May the 4th Star Wars promos are available early, but you need to do this first

Behind the Hype: How LEGO® and Star Wars™ Became a Multi-Generational Obsession

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