Starbucks is restructuring operations with menu reductions and layoffs, stricter stay policies and a modernized brand image.

While the chain coffee company's move to more eco ... For a global brand like Starbucks, its iconic packaging design is just as important as the product, creating the essence of the Starbucks ...

The Seattle-based coffee company ... make all of its packaging reusable, recyclable, or compostable by 2030. Lisa Ramsden, a senior oceans campaigner for Greenpeace, said Starbucks may also ...

Starbucks wants to brew up a more comfortable environment with additional seating, plentiful power outlets and free coffee refills. The coffee chain has also recently simplified and refreshed its ...

"That's why brands are usually very careful to test any packaging ... cups comes as Starbucks' CEO, Brian Niccol, attempts to reposition the brand and turn it into an inviting coffee shop where ...