Starbucks made some major changes to its long-standing loyalty program last month.

Early data shows the coffee chain's new 60-star redemption option has become its most popular, with more than a quarter of ...

Add Yahoo as a preferred source to see more of our stories on Google. Starbucks customers will see its rewards program shake up more than a Brown Sugar Shaken Espresso. The global coffee chain ...

Starbucks loyalty overhaul introduces tiered perks, leaving longtime customers questioning value.

In 2025, transactions linked to the loyalty program accounted for 60% of Starbucks’ revenue.

Starbucks has implemented a new rewards program. The loyalty system separates members into three tiers: Green, Gold, and Reserve. Tier ranking is based on the number of Stars accrued in 2025, ...

Starbucks is revamping its loyalty program and one of the new twists is that you can keep your rewards stars from expiring. The revamped program will launch on March 10 with three free membership ...

Ahead of its annual shareholders meeting Wednesday, Starbucks announced plans to switch up its North American loyalty program in a bid to keep growing its membership as it continues rolling out ...

Starbucks is making some major changes to its rewards program starting next month, and customers are not happy about the changes. The changes include the introduction of new member levels, changes to ...