We think that the ability to read is a complicated, artificial process, but when’s the last time you’ve seen a sign, in your native language, that you’ve chosen not to read? The Stroop Test shows how ...

Stroop Effect discovered by Ridley Stroop in the 1930s refers to the difficulty experienced when attempting to name the color of a word’s font when the word itself is a color. For example, the word ...

There are all kinds of brainteasers that test our perception and swiftness of mind. The latest? A game created by UK-based lens retailer Lenstore that tests what's called the Stroop effect. According ...

In the first in Mind Games, our new series on classic psychology experiments, we show you how to conduct the Stroop test, which looks at how language is processed Welcome to the first in a new series ...

When presented with a word like "red" printed in blue ink, you have to actively suppress the urge to read the word "red" and instead focus on the colour of the ink (blue), which takes more cognitive ...

Words are powerful. Sometimes, they are overpowering. This is the point of the work of Professor J.R. Stroop and his famed experiments on words and colors. The simple summary of Stroop's work is that ...