March is here and in many places around the country, bass are in their prespawn phase. Of course, up here in Wisconsin we still have ice on the water, and down in Florida, bass are already on beds.

Over the past decade, swimbait culture has been a big deal in the bass world. You can’t swing a flipping stick without finding some kid in a flat brim hat, covered in tatts, who’s just looking for ...

Fisherman are always looking for that right lure, the one that will help them land the fish of a lifetime. During the past year or so, that urge has suddenly gotten more expensive with the sale of new ...

Big-time bass fisherman Oliver Ngy explains what's going on with the resurgence of big baits for bass, and three you need.

Fishing duo Cole & Jay experiment with downsizing their gear to see if specialized swimbaits can trigger strikes from trophy-grade slab crappie.

Swimbaits are great fish catchers, but it takes a lot of work to wring out their potential. A swimbait is a long, soft plastic lure with a deep belly that tapers sharply to a wide, paddle-shaped tail.

Although swimbaits have been around for nearly 40 years, it’s fair to say that their popularity has reached an all-time high. The trend should come as no surprise: Americans obsess over catching huge ...

Fishing duo Cole & Jay witness a legendary dream fish inhale a giant swimbait during a shocking and aggressive topwater strike.