For the tourist industry in particular, it's an opportunity. In Switzerland, which has long cultivated a reputation for understated luxury, the number of five-star hotels is increasing faster than any ...

Switzerland is best known for its iconic spots like the Matterhorn and Lake Geneva. But as much as these popular destinations steal the limelight, they can overshadow other unique experiences waiting ...

While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.

For decades, Switzerland’s pristine landscapes and elite reputation have made it a magnet for affluent travellers. The country has long been synonymous with exclusivity, from its five-star hotels and ...

U.S. News Insider Tip: Visit the Pradaschier toboggan run in Churwalden at the Lenzerheide Arosa recreation area near the ...