Cesar Conde, chairman of NBCUniversal News Group, says soccer has indisputably reached “critical mass” in the United States. One sign, he said, is how many non-Spanish speakers have “woken up” to NBCU’s coverage on Telemundo and Peacock.

Argentina vs. England caps off the World Cup semifinals. Here's how to watch the game in Spanish.

Argentina vs. Switzerland Delivers the Most-Watched Argentina Soccer Match Ever in Spanish-Language History in Total Audience

A surprising trend has developed over the course of this World Cup, with many fans making the peculiar decision to snub Fox’s English coverage of the tournament in favor of the more gripping Spanish-language commentary.