In the social media economy, attention is currency. Even if it comes at the expense of your kids. The egg crack challenge is the latest craze sweeping TikTok. It isn’t a fun dance routine, ASMR ...

Some social media users are participating in the trend of cracking eggs in their children's faces for online entertainment Getty Images A mom influencer on TikTok is explaining why she doesn't agree ...

INDIANAPOLIS (WISH) — The latest TikTok challenge shows parents catching their children off guard by cracking raw eggs on their child’s head. One video compilation shows children under the pretense ...

Opinions expressed by Entrepreneur contributors are their own. A concerning social media trend has emerged on TikTok; parents and caregivers are cracking eggs on children’s heads (instead of into a ...

A new food challenge has surfaced on TikTok, and it's not all it's cracked up to be. The Egg Crack Challenge starts off innocently enough: A parent recruits the help of a child to make a recipe that ...

GREENSBORO, N.C. — It's time for "my 2 cents." As a mother, I have a hard time "scrambling up" any sense of logic behind social media pranks involving children. If you haven't already heard of the ...

A viral prank in which parents film themselves cracking an egg on their toddlers’ heads is taking over TikTok. But some medical experts say the laughs may not be worth the potential harmful effects ...

With the “cheese slice trick” and the “egg crack challenge,” parents vie for viral recognition — and the illusion of control over their children. By Amanda Hess The other day I was looking at my baby, ...