The trademarks cover the phrases "Hey, It's Taylor Swift" and "Hey, It's Taylor" and a photo of the singer-songwriter holding a pink guitar

A trademark is a type of intangible, or nonphysical, asset that gives a business the exclusive right to use a name, phrase or logo. Amortization is the process of allocating, or spreading out, the cost of an intangible asset over its useful life.

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Taylor Swift has filed new trademark applications for two voice clips and one image that a trademark attorney says are “specifically designed” to protect the pop superstar from threats posed by artificial intelligence. Swift’s applications were filed ...

As AI-generated content proliferates, Taylor Swift becomes the latest celebrity to seek trademark protections for her voice and image.

The only way to legally sell items with a trademark that you do not own is to obtain a license from the trademark owner. Trademarks are valuable property rights and are vigorously protected by their owners in most cases -- even against a small, localized ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where he is responsible for maintaining coverage of docum..

On Friday, April 24, Swift’s company filed three trademark applications with the U.S. Patent & Trademark Office. Two relate to sound trademarks covering her voice: one is “Hey, it’s Taylor Swift,” and the other is “Hey, it’s Taylor.”