Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...
Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...
With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.
Unity Software rebounds after scrapping its pricing plan and revamping products, but profits lag. Read the full analysis here of U stock.
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