Add Yahoo as a preferred source to see more of our stories on Google. Tourism contributed $763 million to the Fox Cities area economy in 2024, according to new data from the Wisconsin Department of ...

Wisconsin’s tourism industry generated a record $27 billion in economic impact, according to Wisconsin Department of Tourism ...

The tourism industry in Wisconsin is booming. According to 2025 economic impact data, Wisconsin has seen another record-breaking year when it comes to tourism.

Wisconsin saw a 4.8% increase in direct visitor spending in 2025, reversing a recent slowdown in growth. The state experienced a sharp decline in international visitors, especially from Canada.

The $25.6 billion number includes $15.7 in direct visitor spending, plus indirect effects like wages being spent in local economies. Not all counties benefit equally from tourism in Wisconsin, but all ...

Cowles rounded the 97.8% figure to 98% for the sake of simplicity in his radio address Wisconsin Legislative Fiscal bureau summary of the state Department of Tourism’s 2023-25 budget shows a table ...

Wisconsin tourism is already big business. But one UW-La Crosse researcher says the state’s next challenge may be getting ...

A new report from the Wisconsin Initiative on Climate Change Impacts says Wisconsin will continue to experience more weather and temperature extremes due to climate change, according to Wisconsin ...

It’s not a stretch to say Wisconsin tourism is having a moment. Season 21 of “Top Chef,” which just finished airing, gave viewers a glimpse of Wisconsin’s traditions. Business boomed at Frank Lloyd ...