The maker of Wonder Bread has agreed to settle federal charges that it made unsupported advertising claims that calcium in its products could make children’s minds work better and improve their ...

The FTC charges not only rocked ITT Continental Baking Co., maker of Wonder Bread, but rattled the entire ad business. Continental Baking took out newspaper ads in 100 markets defending the bread ...

Flowers Foods Inc., which bought Wonder from the now-defunct Hostess Brands, says the bread started returning to supermarket shelves this week. Advertisement Article continues below this ad ...

The television ads aired in the second half of 2000 with a fictional spokesman, Professor Wonder, who said that Wonder Bread is a good source of calcium, the FTC said.

Our moms were wary of it when they made our school lunches – and now it’s official: Wonder Bread isn’t all it’s cracked up to be in the nutrition department. Wonder and its … ...

Twinkies and Wonder Bread should survive, though Twinkies and other Hostess snacks will have an easier time finding a buyer. Twinkies may never die. Wonder Bread probably won't either. Even after ...

The fine print in this 1943 Wonder Bread ad $1,000 GUARANTEE reads: "The numerous analyses we have made of representative loaves of Wonder White Bread show in every case a Vitamin B, ...

Then there's the fiber, which Wonder touts left and right in its products. The Kids Wonder brand, for instance, boasts that it has "the fiber of 100% whole wheat," though it's unclear how they're ...

NEW YORK (AdAge.com) -- When Interstate Bakeries Corp. agreed to a product-placement deal with Sony Pictures to have its Wonder Bread brand incorporated into a Will Ferrell movie, it did so with a ...

The fine print in this 1943 Wonder Bread ad $1,000 GUARANTEE reads: "The numerous analyses we have made of representative loaves of Wonder White Bread show in every case a Vitamin B, content equal ...

Some might remember the themes of Wonder Bread ads through the years including its motto “Helps build strong bodies 12 ways.” If you remember taking a tour of Wonder Bread production in the ...

An ad from Sept. 7 1958 in The News Tribune touts the remodeling of the Wonder Bread bakery at South 7th and Sprague. Courtesy of Tacoma Public Library's Northwest Room.