Such is the case for Andy Byron, CEO of tech company Astronomer, who on Wednesday night was filmed cuddling with his human resources chief at a Coldplay concert in Boston. Byron and his co-worker appeared on the arena video board in a “kiss cam” segment before looking uncomfortable and ducking out of sight as Coldplay front man Chris Martin quipped that the two might be having an affair.

After the pair realized they were on camera, as seen in a viral social media video, the woman turned around to hide her face, and the man ducked down, seeming to gesture for the camera to move on. Another woman looked on with an uneasy smile.

Big screen footage of two people appearing to embrace went viral after reports they were colleagues and married to other people.