Apple will use Gemini to power Siri AI
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Apple has been searching for a solution to problems with Siri for years, and is banking on Google's Gemini for an upgrade.
Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology’s latest craze.
Apple gets a faster path to a smarter Siri, while Alphabet gets Gemini in front of one of the biggest consumer audiences in the world.
Apple Inc. to add Google Gemini AI to Siri—could spur iPhone upgrades, but $1B/year costs may hit profits. Click for this AAPL update and see why I remain bullish.
Google's Gemini, in a pristine state, will power Siri and the broad Apple Intelligence stack. The foundations are ready, but the execution could be better than expected.