Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple is teaming up with Fandango to offer Apple Pay users a special discount on upcoming Apple TV+ movie F1. When purchasing ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

CatholicVote challenged Tim Cook on religious tolerance after an Apple TV+ scene showed characters stealing and disrespecting ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple has shelled out untold millions on original content for Apple TV Plus. And CEO Tim Cook acknowledged that it isn’t necessarily looking for a financial payback on that investment.

But Apple boss Tim Cook is doing his part to drive tune-in for Team Lumon. Cook stars in a “Severance”-themed promo video released Friday by Apple. In the spot, Cook is reporting for work at ...

Apple Inc. on Wednesday unveiled an Apple TV that will support third-party developer apps for the first time, marking the first overhaul of the product in three years. By adding an app store to ...