The College Basketball Crown is set to unveil a hefty $500,000 NIL endorsement opportunity. John Fanta spoke to three participating head coaches about how the first-year tournament is differentiating itself from other postseason events.

The College Basketball Crown, a new postseason tournament, tips off its inaugural run on March 31 with 16 men's teams. What's at stake: $500,000 in name, image and likeness brand ambassador deals is on the line making it one of the first postseason college basketball tournaments to explicitly tie team success to NIL opportunities.

Madness continues, certain college basketball teams are gearing up for an exciting new postseason event: the College Basketball Crown. What makes this tournament stand out isn’t just the competition—it’s the game-changing $500,

One of the best offensive performances of the season was undone by the defense. The Bulldogs couldn't secure an extra $50K. Here's what stood out.

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The inaugural College Basketball Crown from Las Vegas continued Wednesday with tickets to the semifinals on the line. Boise State advanced with a 100-93 win over Butler in the first game of the quarterfinals.