The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

Ultimately, H&M’s purpose is to liberate fashion for the many and to celebrate self-expression in everything we do.” Lewis ...

“We can easily create digital models of any type, any ethnicity, any body type — anything you want,” says Cyril Foiret, ...

In a groundbreaking move, fashion retailer H&M has announced its plans to utilize artificial intelligence (AI) for creating digital "twins" of 30 models. This initiative seeks to modernize marketing ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

Futurist and former model Sinead Bovell reacts to the news, and talks about some of the labour concerns around using AI in the fashion industry.

Clothing giant H&M is the latest fashion brand to announce its plans to use AI in its work. | ITV National News ...