The iButterfly app, which is already active in Japan and Hong Kong, allows smartphone users to collect virtual butterflies and redeem entertainment, information and discount coupons. Mitsuyuki ...

The campaign aims to engage consumers with the product's benefits in an interactive way, hoping to turn lapsed users into habitual users. Ebby Lai, Maxus’s associate planning director on the account, ...

This case study describes the launch in Hong Kong of iButterfly, a smartphone app for collecting virtual coupons shaped like butterflies. Asians are crazy about freebies and savings. While traditional ...

swinging the smartphone like a butterfly net, and then put them in a collection. The butterflies are air tags that are created using the AR and location information elements, and the smartphone’s ...

Mobile agency Cherrypicks has launched a summer online shopping campaign for its iButterfly app that will run until 6 July.By catching one of five types of virtual butterflies fluttering around Hong ...

If you see some crazy person waving their phone around like they're trying to hit an imaginary bug, don't worry - they're just catching coupons. The Mobile Art Lab in Japan has developed a new iPhone ...

The iButterfly Plus social game incorporates four game elements – augmented reality (AR), motion sensors, location information and social gaming. The object of the game is to catch the butterflies ...

Cheers and Yoshinoya are the next set of brands to leverage Dentsu's mobile app iButterfly to boost retail sales.For Cheers, it will give away selected promotional items until the end of the month to ...

To cash on the growing smartphone penetration and attract new clients, Dentsu Digital has launched iButterfly, a mobile marketing platform in India. Through this platform, the agency aims to address ...

*Unfortunately they turn into fast-food discount coupons. What It’s Like to Interview for a Job at DOGE WIRED spoke with someone who applied for a job at Elon Musk’s so-called DOGE and discussed the ...