Pop Mart's revenue jumped 204.4% year on year to 13.88 billion yuan ($1.93 billion), and its net profit attributable to shareholders soared 396.5% to 4.57 billion yuan for the first six months of 2025, compared with last month's forecast of at least 200% revenue growth and 350% rise in profit.

Pop Mart, listed primarily on the Hong Kong Stock Exchange, has been the primary beneficiary of the Labubu craze. During the first half of 2025 alone, Pop Mart reported its net profit soared nearly 400%, with sales of Labubu-related products generating an estimated $418 million and comprising a substantial portion of revenue outside of China.

Pop Mart, the Chinese company which makes the toothy-grinned toys, is reported to be worth more than industry giants Mattel, Sanrio and Hasbro combined.