Messi,” and MLS has committed to producing four Messi-centred broadcasts during the 2025 season. The initiative was first launched in October 2024 last season.

MLS suspended Lionel Messi and Jordi Alba from Inter Miami's next match because of their decisions to skip the 2025 All-Star Game, the league announced Friday.

The Messi cam is "pushing the boundaries of how fans experience the game," said MLS Executive Vice President of Media Seth Bacon. Bacon added, "With this collaboration, we're bringing fans even closer to one of the greatest players of all time- in a way that's dynamic, immersive, and made for the next generation of fans.