College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited.

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social media.  Despite UNC being out of March Madness, Davis has used his fanfare to draw some major NIL opportunities.

On March 31, news broke that Olivia Miles, who was once the projected No. 2 overall pick of the 2025 WNBA Draft, would not only be forgoing the draft to return

A few notable players hit the NCAA men's transfer portal during March Madness and have already made their big decision before the championship game.

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the Columbia women’s basketball standout wore shoes that helped her often-injured feet stop hurting,

The Kansas State men's basketball team was one of the most expensive in the nation this season. And yet, the Wildcats fell way short of their NCAA Tournament ex

Madness in full swing, the spotlight isn’t only on thrilling buzzer-beaters or underdog victories; it’s also on the continued evolution

KNOXVILLE, Tenn. — A federal judge approved a settlement between Tennessee and the NCAA over a lawsuit that sought to overturn NIL recruiting rules. Tennessee, a coalition of states and the NCAA finalized a settlement agreement after Tennessee filed a ...

Fast food chain Wendy's - the official hamburger of March Madness - has curated a unique roster of new NIL partners, showcasing the behind-the-scenes stars that bring their own sk

In its place is a new entity, conceived and operated by the power conferences to monitor and enforce so-called extra benefits in the current era of NIL deals and direct revenue sharing. Count Shapiro among a chorus of skeptics to the new approach of paying athletes for their NIL rights while outsourcing monitoring and enforcement to others.