Microsoft gaming CEO confirms the company wants to make more Xbox consoles Phil Spencer also hinted at "other devices" Spencer shuts down the possibility of a mid-generation Xbox console Microsoft gaming boss Phil Spencer has confirmed there will "definitely" be more Xbox consoles in the future but has seemingly shut down the idea of a mid-generation Xbox Series X.

Microsoft's ‘This Is An Xbox' campaign has fans divided, with Xbox boss Phil Spencer defending the brand's shift beyond consoles.

Xbox boss Phil Spencer attempts to ease the minds of Xbox Series X and S owners who are upset over the brand's recent "This Is an Xbox" ad campaign.

The video game console market "isn't growing," Microsoft Gaming CEO Phil Spencer said in a new interview, and that's part of the reason why you don't need an Xbox to play Xbox these days.

Why is "This is an Xbox" beneficial to console owners, then? Well, as Phil says, Microsoft Gaming clearly needs to tap into the PC, cloud and mobile markets as much as possible in order to grow and achieve success in the future. Without that, the suggestion is that console on its own couldn't sustain the brand as time goes on.

We’ll definitely do more consoles in the future, and other devices,” Spencer says. This comes as Microsoft is launching an aggressive advertising campaign showcasing how di

Xbox ran an ad showing off everything that is now an Xbox, and while some fans are worried this means the company is abandoning the iconic hardware, Phil Spencer assures it will "definitely do more consoles.