Adelaide, the leader in attention-based media quality measurement, has released its 2025 Outcomes Guide — the most extensive ...

In 2025, success on the open web will be characterised by bridging the gap between brands and their audiences. There will be ...

Massi Mekla joins xpln.ai with a solid track record in the French advertising industry, gained through strategic and ...

Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds ...

News in brief: Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard; UK Gov ...

TikTok Restored after Brief Ban in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media ...

This week saw the news of two big ad tech acquisitions. The Trade Desk announced it would be acquiring Sincera, with the deal ...

On this MadTech Podcast episode, ExchangeWire head of content John Still is joined by COO Lindsay Rowntree and Charlie Glyn, ...

Pentaleap Inc., an up-and-coming retail media technology leader, has appointed Mark Burton as chief product officer (CPO).

In this MadTech Podcast Special, Vincent Niou of Skeleton Key joins ExchangeWire's John Still to dive into our recent ...