Media Mix Modeling or Real-Time Dashboards: Media Mix Modeling. Real-time dashboards provide the micro trends necessary for ...

The SVP of Search at Digitas, National SEO Lead writes "AI users aren't grazing: they're asking specific, high-stakes ...

The combination will give Nexstar 265 TV stations in 132 of 210 TV markets. Nexstar currently has more than 200 stations, ...

The promotion rounds out the new executive leadership team assembled by Ben Behrman who was promoted to president in 2023 and ...

The apps that consume the most data are also where users are spending the most time, making them prime real estate for ...

Previously, she was global head of creative content at McCann Worldgroup. Before that, she was global director of creative ...

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Autotrader is promoting a new national ad campaign featuring comedian Kenan Thompson. Thompson stars as the captain of the ...

Ask Tisha Bartlett anything! The VP of marketing from Fazoli's will be answering your questions during our next Backstage Exclusive. Submit them to [email protected].

Under the new Versant group of spinoff NBC cable TV networks, some analysts are sure to believe that MSNBC will be dinged.

Medical "practices that fail to meet patients across multiple channels risk becoming invisible," says rater8 report.

LLM-friendly discovery—The goal is to help publishers participate in AI experiences and build a viable marketplace. LLM Ingest API—This will result in a standardized mechanism for content ingestion ...