Target said reaction to the rollback of its diversity, equity and inclusion efforts was a headwind in the first quarter.

The retailer's CEO attributed the results to weakness in discretionary spending, declining consumer confidence, uncertainty over tariffs, and shopper backlash against the company’s decision to halt diversity initiatives.

A handful of retailers, including Walmart, have so far announced plans to raise prices because of tariffs. On Wednesday, Target said it aims to keep [price rises as small as possible](

The past few years of cost-of-living increases, which have forced many shoppers to focus on the basics, have shifted that narrative for Target.

MINNEAPOLIS — MINNEAPOLIS — Target Corp. (TGT) on Wednesday reported fiscal first-quarter earnings of $1.04 billion. The Minneapolis-based company said it had net income of $2.27 per share. Earnings, adjusted for non-recurring gains, were $1.30 per share.

Retail giant Target is facing an increasingly complex array of challenges, from slumping sales and shifting consumer spending habits to ongoing supply chain complexities and the lingering fallout from past controversies.

Target Corporation (NYSE:TGT) traded lower in early trading on Wednesday after posting weaker-than-anticipated Q1 results and lowering its full-year guidance. The Minneapolis-based retail giant reported comparable sales decreased 3.

Target Corp.'s 2025 is off to a rough start, with the retailer missing sales and earnings expectation for the first quarter and cutting its guidance for the remainder of the year. There are plenty of possible culprits,